Supermarket Rx Report 2008

In times of uncertainty and economic turmoil, Americans still have to eat and take their medicines. That essential marketplace truism isn’t lost on supermarket pharmacy operators. Trading on the enormous appeal of one-stop shopping convenience, growing demands among consumers for healthier eating alternatives, and their own growing ability to merge the health and prevention expertise of their pharmacy staff with the nutritional benefits offered in the food aisles, food-store operators continue to elevate the role their pharmacy departments play in overall store performance. Click below to download the PDF of the Supermarket Rx Report.