According to a recent shopper survey, the hands-on shopping experience available through brick-and-mortar retailers is more desirable to shoppers.
Studies & Surveys
Smoking cessation programs are a part of only 37% of corporate wellness programs.
Mobile payment is growing, and millennials and men may be leading the way.
Americans are known for their generosity, and that stereotype holds true when they go shopping.
Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.
Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.
Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics
Grocery shoppers have a resounding message for grocery retailers who have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty.
Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.