Studies & Surveys

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All-natural, organic gain momentum

Brands offering natural and organic skin and hair care products have expanded, and consumers have more knowledge and choices when it comes to natural beauty than ever before.

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Hispanic healthcare journey

Winning with U.S. Hispanics is the solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.

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Consumers seek out highly detailed cards

Despite the instant satisfaction of texts or social media messages, consumers are still demanding paper greeting cards, and they are craving more unique and luxurious cards than ever before. According to the Greeting Card Association, cards featuring special techniques, intricate designs and new technologies are at the top of consumers’ wish lists.

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Consumer use of natural OTCs increases

The use of homeopathic medicines as part of a self-care solution to treat such ailments as the common cold or back pain is becoming more commonplace through conventional channels, with sales generating $392.9 million, up 3.3%, as compared to $58.1 million on 0.9% growth in natural channels for the 52 weeks ended July 10.

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Nielsen: Consumers with diabetes spend 35% more on OTC products

Consumers with diabetes spend 35% more on OTC products than the average consumer, noted Jeff Gregori, group VP consumer and shopper analytics for Nielsen, during a recent presentation at the National Association of Chain Drug Stores Total Store Expo. Sales of product with a diabetes-specific focus increased 5.1% in 2015, according to Nielsen, reaching $592 million in total sales.