The natural beauty category is poised to post some of its strongest growth in years, but confusion remains in just what consumers consider natural and organic.
Studies & Surveys
Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.
According to a recent study by ECRM and HellaWella, while such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal. Read more in this exclusive report.
See results from a new study by ECRM and HellaWella about consumer perceptions around VMS products and how those perceptions shape their shopping behavior.
In the vitamin category, private label leads the one- and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI.
DSN examines chain pharmacy, including in-depth coverage of generics, specialty pharmacy and top trends, in this multi-page report.
DSN examines chain pharmacy, including in-depth coverage of generics, technology, automation, prescription drug home delivery services and Web-based diabetes monitoring, in this multi-page report.
It’s 7 a.m.; do you know where your customers are? According to a report on global beauty routines conducted by analytics company RealityMine, that’s the peak time for personal grooming.
Vitamins have made a comeback.