Studies & Surveys

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Medium matters when promoting cough-cold

Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.

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Special Report: Cough-cold shoppers are basket-fillers

According to  a recent study by ECRM and HellaWella, while such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal. Read more in this exclusive report.

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Promotions, price increases stir up vitamins

In the vitamin category, private label leads the one- and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI.

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Mining personal grooming routine data

It’s 7 a.m.; do you know where your customers are? According to a report on global beauty routines conducted by analytics company RealityMine, that’s the peak time for personal grooming.