Today’s diabetes patients represent a coveted consumer base for retail pharmacy no matter how you characterize that diabetes spend.
Studies & Surveys
Brands offering natural and organic skin and hair care products have expanded, and consumers have more knowledge and choices when it comes to natural beauty than ever before.
Winning with U.S. Hispanics is the solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.
In this report, DSN examines in-depth sales activity in the greeting card category, highlighting new products that are shaking up the general merchandise aisle.
Despite the instant satisfaction of texts or social media messages, consumers are still demanding paper greeting cards, and they are craving more unique and luxurious cards than ever before. According to the Greeting Card Association, cards featuring special techniques, intricate designs and new technologies are at the top of consumers’ wish lists.
The use of homeopathic medicines as part of a self-care solution to treat such ailments as the common cold or back pain is becoming more commonplace through conventional channels, with sales generating $392.9 million, up 3.3%, as compared to $58.1 million on 0.9% growth in natural channels for the 52 weeks ended July 10.
Consumers with diabetes spend 35% more on OTC products than the average consumer, noted Jeff Gregori, group VP consumer and shopper analytics for Nielsen, during a recent presentation at the National Association of Chain Drug Stores Total Store Expo. Sales of product with a diabetes-specific focus increased 5.1% in 2015, according to Nielsen, reaching $592 million in total sales.
Brandperx, in collaboration with Drug Store News, conducted a survey among 1,000 OB/GYN providers that revealed an opportunity for both brands and retailers to leverage the intimacy and trust of the provider-patient relationship in order to build brand engagement, trial, sales and market share, and improve patients’ quality of life.
In this special report, WebMD conducted an “OTC Path to Purchase” study to better understand how consumers are making purchasing decisions — and the factors that are driving those decisions.