While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
Studies & Surveys
What impact might wearable devices have on the sale of sleep aids in the future? The impact could be significant.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.
According to a recent shopper survey, the hands-on shopping experience available through brick-and-mortar retailers is more desirable to shoppers.
Smoking cessation programs are a part of only 37% of corporate wellness programs.
Mobile payment is growing, and millennials and men may be leading the way.
Americans are known for their generosity, and that stereotype holds true when they go shopping.
Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.
Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.
Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics