The ubiquitous universe of social media — comprised of blogs, microblogs, podcasts, social networks, video sharing sites and more — still holds many unanswered questions for some industry marketers. But there's one thing that is certain: Social media is changing the way consumers behave, and companies and brands must embrace and effectively plug into today's social world. Those that don't will be left in the dark. Find out how top retailers like Walgreens, CVS, Target, etc., as well as top industry suppliers like Boehringer Ingelheim, GlaxoSmithKline, Novartis and more, are plugging into the world of social media. Click below to download the PDF of Drug Store News' Marketing and Media report.