Upscale format puts ‘fine’ back in wine store

 
 
 
 
 
 
 
 
 
 

OCALA, Fla. — ABC Fine Wine & Spirits is showing off a new, modern store concept here. The contemporary design by api(+) reflects the retailer’s evolution from the corner liquor store and bar to an upscale 150-plus-store purveyor of fine wine and spirits.

The store is separated into four departments that can be seen upon entry. Interior architectural features call out cigars, fine wines and the wine vault. The overall environment was streamlined by displaying fewer but more effective signs, creating hierarchy with the space and identifying department through color, graphics, merchandising and floor finish. Each department is identified clearly and simply with individual slab-serif letters.

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