Rite Aid opens "next generation" Wellness store - Part 1


Robert Thompson, EVP pharmacy; John Standley, president, chairman and CEO; and Ken Martindale, senior EVP and COO, of Rite Aid.

Susan Henderson, SVP and chief communications officer of Rite Aid.

John Standley, president, chairman and CEO of Rite Aide.

Ken Martindale, senior EVP and COO of Rite Aid.

Robert Thompson, EVP pharmacy of Rite Aid.

LEMOYNE, Pa. — Characterized by a vibrant color scheme contrasted against a natural wood-grain backdrop, Rite Aid held a grand opening of its "next generation" Wellness store on Oct. 4. The store features many interactive shelving elements, including a touchscreen Axe display in the men's grooming section and a nail bar island at the front of the store. Other new features include a diabetic diagnostic center, a one-stop shop for diabetics and their caregivers; a Vision Center, an easy-to-use kiosk that allows customers to conveniently order glasses and contact lenses and try on new frames; a hair care aisle with hands-on displays where customers can see and feel items before purchase; and a grab-and-go cooler endcap, also toward the front of the store, stocked with milk, eggs and other fill-in trip items.

For Part 2, click here.

For Part 3, click here.

For Part 4, click here.