Rite Aid celebrates 50 years with national tour

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Rite Aid celebrates Veterans Day by setting up The Rite Aid Station at the Walk for Vets in Norfolk, Va. Rite Aid partnered with Operation Homefront, a program dedicated to providing unique and direct services to meet the needs of injured service members.

With signs of the devastation from Hurricane Sandy still clearly visible, a tractor trailer loaded with donated products and a crew of more than 20 Rite Aid associates arrived to support the Breezy Point Cooperative Relief Center.

Rite Aid chairman, president and CEO John Standley joined the RA50 team in stocking the Breezy Point Cooperative Relief Center for victims of Hurricane Sandy.

The RA50 team gathers to stock the Breezy Point Cooperative Relief Center for victims of Hurricane Sandy.

The RA50 van was at the finish line of the 17th Annual Steamtown Marathon in Scranton, Pa., in October. The first Rite Aid store was opened in Scranton in 1962.

For Rite Aid, 50 is the magic number this year.

In September, the drug chain marked its 50 years in business with a six-month campaign to promote its focus on health and wellness, kicking off a nationwide tour near its Camp Hill, Pa., headquarters. From there, the tour visited Baltimore, Philadelphia, Cleveland, Detroit, Los Angeles, Portland, Ore., and other cities.

The tour comes at a time when the company has seen significant improvements in its business, including seven straight quarters of prescription growth, driven largely by its wellness+ loyalty program. Photos from the tour can be seen on the following pages.