Fred’s tests smaller pharmacy-centric format

MIDDLETON, Tenn. — Fred’s Super Dollar is piloting a new store concept called GetWell Drug and Dollar that features a heavy focus on pharmacy, OTC and value-oriented convenience basics. The 8,000-sq.-ft. locations, half the size of a typical Fred’s, will field some 7,500 front-end SKUs, 30% of which will be comprised of health-and-wellness items.

While the store may be smaller, Fred’s has actually expanded its assortment across several nonprescription categories, including analgesics, first aid, digestives and vitamins, minerals and supplements. And there will be no tobacco sold in the store, though a full line of e-cigarettes will be on display.

The four test markets are located in Middleton, Tenn.; Glenwood, Ga.; Leland, Miss.; and Sulligent Ala.

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