Canada's Rexall Pharma Plus reinvents look of its stores

EDMONTON, Canada — Rexall Pharma Plus has undertaken a strategic reinvention of its entire business, including a new look and feel for its stores and new private-brand offerings. Of the company’s 430 stores, 10 locations currently are completely brand-reinvented stores. “What’s most important about these stores is that while they have a completely enhanced look, feel and flow, ... they have completely reinvented product offerings that are a result of listening to our store managers, our pharmacists and our customers, while designing a store look-and-feel that is most relevant for our consumers today,” said Frank Scorpiniti, CEO of Rexall Pharma Plus.

At the shelf level, much of the reinvention is playing out in the form of new product offerings, such as the exclusive beauty and accessories line called Kit and Rexall’s new flagship private brand, known as Be.better, with more than 100 products.