Bettie Page brings retro style to Boston

BOSTON — Bettie Page has come to Boston. Tatyana Designs, a Las Vegas-based retailer specializing in contemporary designs inspired by the iconic Bettie Page, opened in late October its Boston boutique — marking its tenth U.S. location. Nestled at 32 Newbury St., in the heart of the shopping jewel of Boston, the store’s neighbors include Burberry, Chanel and Cartier.

The merchandise offered through the boutiques, e-commerce and wholesale divisions is a mix of apparel, jewelry, accessories and gifts. Bettie Page collections target the 18- to 35-year-old fashion-conscious female customer who is attracted to the unique retro look.

The company stated that it is “aggressively” pursuing a growth strategy and plans to open additional East Coast locations, including a flagship New York City store on Bowery Street.