Front-End Categories

SymphonyIRI: Brand value, not price, key to driving loyalty

Sep 09, 2011

SymphonyIRI Group on Thursday released a brand report highlighting what...

Pedigree seeks to help shelter dogs with QR code initiative

Sep 09, 2011

Pedigree is encouraging Walmart shoppers to help feed homeless dogs by...

Extra Dessert Delights turns to Facebook to decide newest flavor

Sep 09, 2011

Extra is enlisting consumers to help it decide what should be the next...

Bayer HealthCare, Nick Jonas launch 'Simple Inspirations' contest

Sep 09, 2011

In an effort to motivate and support newly diagnosed diabetes patients,...

Pfizer Consumer expands Centrum franchise across several niche categories

Sep 09, 2011

Pfizer Consumer Healthcare on Thursday announced the launch of Centrum...

T.G.I. Friday’s debuts Entrées for One line

Sep 08, 2011

T.G.I. Friday’s has brought its famous dishes to the frozen food section...

Hanes launches Comfort Toe Seam socks

Sep 08, 2011

Hanes is bringing comfortable socks to the masses with its latest line.

Women's health insights: Women critique media as source of health information

Where do women turn for information on more sensitive health topics? Do women...

Women's health insights Part 2: Women discuss online health info sources

Which websites, forums and blogs do women turn to when researching health...

OTC AUDIO Q&A

Boiron owner pens book on homeopathy

Boiron owner Michèle Boiron flew over from France in April to host a pair of...

Reviving a ‘boomer’ brand

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda...

BEAUTY VIDEO

Kiss Products' kiss and tell on key trends driving sales of false eyelashes

What are the key trends driving sales of false eyelashes? What are the greatest...

Walgreens 'Night at the W' event

In celebration of its involvement in the "People's Choice Awards," which aired...

STORE TOUR

Hointer seamlessly fuses tech and retail

Hointer, which opened last fall in Seattle, allows men to buy jeans by...