Consumables

SoBe Life Water gains popularity from Super Bowl ad
Feb 07, 2008
PepsiCo introduced its new Sobe Life Water during the Super Bowl in ads...
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Valentine’s Day increases chocolate sales
Feb 07, 2008
The one thing most people expect on Valentine’s Day is the classic box of...
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4-H inspires new ice cream from Blue Bell
Feb 06, 2008
Blue Bell Creameries is introducing Centennial Cupcake Ice Cream in honor...
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A favorite U.S. chocolate bar gets more expensive
Feb 06, 2008
The Hershey Co. has recently announced a price increase in wholesale...
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IRI report shows 2007 price increases and wellness benefits were driving force for CPG performance
Feb 06, 2008
The elevated price of retail consumer packaged goods was the industry’s...
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Nabisco sponsors Roush team, launches new marketing campaign
Feb 06, 2008
Kraft’s Nabisco brand is extending its involvement in the racing industry...
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Redux beverages promote controversial energy drink in a full-fledged marketing campaign
Feb 06, 2008
An energy drink named Cocaine, a Redux beverages product, is relaunching...
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STORE TOUR

Hointer seamlessly fuses tech and retail
Hointer, which opened last fall in Seattle, allows men to buy jeans by...

PRODUCT VIDEO

Consumers define innovation
Everybody talks product innovation, but how do you identify the voids in...
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