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BIC launches new Triumph gel pen
By Allison Cerra SHELTON, Conn.
(Feb.
9)
BIC is launching a new line of pens for the "image conscious professional." The BIC Triumph 537RT Retractable gel pen features smooth writing gel ink, a beveled silver clip for a professional look and a rubber grip for comfortable controlled writing. The product is refillable and is available in 0.7mm and 0.5mm point sizes in black, blue and red ink, with a suggested retail price of $3.98 for a two-pack and $6.98 for a four-pack. BIC also announced it will launch a campaign for the new Triumph line with a consumer sampling program and advertising. “Consumers are going to enjoy this pen; it has a premium look and feel and provides a very smooth writing experience,” said Mary-Ellen Lacasse, stationery brand manager, BIC Consumer Products USA. |
NRF: Valentine's Day spending lower this year, but traditional gift purchases remain popular
By Allison Cerra WASHINGTON
(Feb.
3)
It seems that couples plan on reining in their spending this Valentine's Day, according to a survey conducted by the National Retail Federation. According to NRF's 2010 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, couples will spend an average of $63.34 on gifts for their significant other or spouse, compared with $67.22 last year. The average person will shell out $103.00 on traditional Valentine's Day merchandise this year, similar to last year's $102.50. Such traditional gifts as greeting cards and candy are projected to account for up 54.9% and 47.2%, respectively, of Valentine's Day spending, remaining the most popular gift choices. Additionally, when it comes to where people will shop, most will head to discount stores (40.9%). "While some may view Valentine's Day as cliche, many people still look forward to giving significant others, friends, family and even pets something special," said Tracy Mullin, president and CEO, NRF. "Rather than not give anything at all, consumers will instead focus on small, thoughtful gifts for the people who mean the most to them this year." |
Scotch Corp. introduces new toilet bowl restorer to Instant Power line of products
By Allison Cerra DALLAS
(Feb.
3)
Scotch Corp. has introduced Instant Power toilet bowl restorer, a super-strength product that cleans and restores toilet bowl surfaces and improves flushing action. Instant Power toilet bowl restorer instantly removes all stains and discolorations that are caused by rust, lime and mineral deposits from toilet bowl surfaces and clogged flush holes. Instant Power toilet bowl restorer is the first product that is focused on eliminating the need to re-flush caused by poor toilet operation, Scotch said. In addition to cleaning and deodorizing the toilet bowl surface, Instant Power toilet bowl restorer improves flushing by clearing mineral-clogged flush holes. This allows reservoir tank water to enter the toilet bowl faster during flushing. Therefore, it conserves water by eliminating the need to re-flush. “By introducing toilet bowl restorer, we have addressed a concern for many home owners: How to get their old toilets flushing and looking like new without the costly expense of replacement. We are the first in the industry to focus on cleaning out clogged flush holes. This allows water to enter the bowl faster and eliminates the need to re-flush,” said Todd Elms, VP marketing. “We are confident that the consumer is focused on repair and renew rather than replacement.” |
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