Over-the-Counter Product Market
Georgia is the last state in the southeast to adopt NPLEx, as all of its neighboring states – South Carolina, Florida, Alabama, Tennessee and North Carolina – adopted the system in previous years.
At the heart of the Embrace Better Care Program is the EmbraceIt mobile app, which helps create a more robust customer connection by putting tools and resources into the palms of the pharmacy customer.
The pediatric electrolyte strips are formulated with a controlled dosage of essential electrolytes.
The announcement followed the resignation of Marc Coucke, who previously served as EVP and general manager of the BCH segment for Perrigo.
The Kerasal nail relaunch also includes an impactful in-store program, professional marketing, heavy couponing and digital marketing.
In previous years, a limited edition, regular strength cherry flavor was featured. However, this year's program launch marks the first time the extra strength cherry flavor is available.
Aspergum is a chewable aspirin product indicated to soothe sore throats, control fevers and provide all over pain relief.
Debuting on April 27, the new MET-Rx campaign includes TV spots on ESPN, followed by significant digital investments, including a video integration with Stack.com, paid search and unique social media content.
On Tuesday, the FDA approved Aurobindo’s generic Exforge (amlodipine and valsartan) tablets, and on Wednesday gave its OK to the company’s generic Opana (oxymorphone HCl) and Pepcid AC (famotidine).