Health and Over-the-Counter Product Market

Image description

Kline Group: Several product trends emerge out of NatExpo West

Several natural product trends emerged at the latest Natural Products Expo West, with more than 80,000 attendees, Kline Group noted in its most recent blog. "Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients [and] farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors," Kline wrote. "Probiotics and digestive immunity [also] were extremely popular at the show." (Kline Group)