Retailers are going through significant changes in-store. How can you help manage the changes, contribute to your retailer partner’s growth and improve your sales and ROI for your in-store activities? The size of the prize is potentially millions of dollars in incremental sales.
To reach millennials, Mentholatum aims to be where they are, while also having relevant content in line with their passions.
Kao Brands has a philosophy in place, which is well suited to win the loyalty of the upcoming generation of millennials — as well as the consumers that segment influences.
When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.
Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.
Being consistent is good, but you need to be consistently great to keep up with today’s New General Market, according to Dave Fox, president and CEO of DenTek Oral Care.
Millennials influence and inspire the New General Market. Most agree they are the cultural catalysts and actually influence consumers way beyond their age segment.
Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.
A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.
Fifty years ago this summer, President Lyndon B. Johnson secured his place in history by signing into law the legislation that created Medicare and Medicaid. To commemorate the anniversary, Drug Store News has put together an exclusive report on the effect that Medicare and Medicaid have had on the retail pharmacy industry and how it has transformed the role of the pharmacist.