Special Reports

Image description

Special report: How to get your retailers to love you

Retailers are going through significant changes in-store. How can you help manage the changes, contribute to your retailer partner’s growth and improve your sales and ROI for your in-store activities? The size of the prize is potentially millions of dollars in incremental sales.

Image description

hello puts the ‘personal’ in personal care

When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.

Image description

Winning with the New General Market: The incremental value of inclusion

Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.

Image description

Why the New General Market matters

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.

Image description

Special Report: Medicare turns 50 — Pharmacy’s battle for recognition continues

Fifty years ago this summer, President Lyndon B. Johnson secured his place in history by signing into law the legislation that created Medicare and Medicaid. To commemorate the anniversary, Drug Store News has put together an exclusive report on the effect that Medicare and Medicaid have had on the retail pharmacy industry and how it has transformed the role of the pharmacist.