Retailers looking to enhance service to their health-minded shoppers would do better to face their food products backward on store shelves, as ingredient lists and nutritional information trump brand names and package design among this demographic, according to a recent study by ECRM and HellaWella, a consumer healthy-living website owned by Lebhar-Friedman.
DSN contributing editor Richard Monks examines in-depth sales activity in the homeopathy and vitamins, minerals and supplements categories, highlighting new products that are transforming OTC in this multi-page report.
Retailers are going through significant changes in-store. How can you help manage the changes, contribute to your retailer partner’s growth and improve your sales and ROI for your in-store activities? The size of the prize is potentially millions of dollars in incremental sales.