There were more than 2,400 health, beauty and wellness items launched in 2015. And if historical percentages play out, of those less than 10% will emerge as successful brands with “staying power. In this special report, DSN highlights 44 brands breaking through the “sea of sameness.”
DSN senior editor Michael Johnsen examines the sales activity in the aromatherapy, first aid, iron, external analgesics, wearables and sports tape categories, highlighting products that are transforming OTC in this multi-page report.
Retailers and technology vendors convened at the fifth annual Health, Wellness and Technology Roundtable to discuss what they see in the current technology today, what they expect in 2016 and some of the unmet technology needs.
DSN senior editor Michael Johnsen examines the sales activity in the allergy, incontinence, TENS devices and meal replacement bars categories, highlighting products that are transforming OTC in this multi-page report.
In this OTC Megatrend Report, Drug Store News assembled a virtual panel of leading over-the-counter company executives to discuss the many opportunities to drive growth, build the market basket and drive more shoppers to the OTC aisle; and senior editor Michael Johnsen discusses disruptive technology that, both on and off the shelf, favors more sales in the OTC sector. Download the report to read more.