Promo Watch

Image description

Shifts in trends and market share growth: Liquid body wash

Market data reflects growth in the liquid body wash category for 2014 as compared with 2013. DSN has partnered with Competitive Promotion Report and IRI to create an exclusive report, “Shifts in Trends and Market Share Growth: Liquid Body Wash.”

Image description

Understanding point of diminishing return

As many retailers continue to expand the presence of store brand products because of the high retailer margin percent these products offer, it is important to pause and consider what is the optimal balance of national brands and store brand that will drive overall business results for the retailer.

Image description

Trade spend and performance: Internal analgesics

DSN has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports that analyze the impact of trade promotion activity on core front-end merchandising categories.

Image description

Trade promotion and performance in cough-cold

DSN has partnered with Competitive Promotion Report and IRI to create a new series of exclusive reports that analyzes the impact of trade promotion activity on various front-end merchandising categories — DSN Promo Watch.