NEW YORK Avon has signed actress Zoe Saldana, who appears as Neytiri in the sci-fi thriller "Avatar," to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting in April.
In addition to supporting Eternal Magic, Saldana will also be featured in the company?s brochure as a face of Avon's color cosmetics category in the coming months.
Eternal Magic takes inspiration from the Princess Monaco rose. The fragrance will launch in the United States in April and will be available exclusively through Avon representatives worldwide.
Avon's other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Demsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.