KENNEBUNK, Maine To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of Maine has developed a free online chat series open to the public dubbed “Wicked Fresh! Wednesdays.”
As reported in June by Drug Store News, the new Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29 and the mouthwash is $4.99. The chat series is part of the product launch, which also includes a partnership with the Tony Award-winning Broadway musical “Wicked.”
The chat series, hosted on the Tom’s of Maine Facebook page, will air Wednesdays during the month of September and kicks off with actor Peter Facinelli of the “Twilight” series; followed by Mandy Gonzalez, star of “Wicked” on Broadway; green-living expert Sophie Uliano; and fashion designers Stewart+Brown. The Wicked Fresh! chat series is a live Q&A for fans.
Each Wednesday's chat will run live for one hour from 8 p.m. to 9 p.m. Eastern Daylight Time, with the exception of Gonzalez' chat, which will air from 12:30 p.m. to 1:30 p.m. EDT. The chats are open to the general public and questions will be accepted prior to and during the chat session. To participate or submit a question, visit Facebook.com/TomsofMaine.