CHICAGO NutraSweet Co. has announced it will launch an additional artificial sweetener to its product line—a product more likely to compete with Sweet’N Low.
NutraSweet Co. says it plans to expand into retail markets by making its products more competitive. For one, it has created a rival to Equal under the NutraSweet brand and, like Equal, packaged the sweetener in blue.
NutraSweet said its newest product will not contain saccharin, like rival Sweet’N Low, but will be made from the artificial sweeteners acesulfame potassium and neotame, and will be packaged in pink. Until recently, NutraSweet Co. has only manufactured its sweeteners using aspartame, the same ingredient used in Equal sweetener.
The pink packets of NutraSweet will begin to appear at food service locations next month, and Craig Petray, the company’s chief executive officer, said it will arrive at retail outlets in the third quarter. NutraSweet said it will also release a packet sweetener to compete with Splenda, packaged in yellow and containing a minute amount of real sugar.