CLEVELAND There's something new and musical in the greeting card aisle.
American Greetings has introduced greeting cards that feature a song download from iTunes, the company announced Tuesday. The complete line includes 36 cards, each with a code redeemable for a song download from iTunes. There also are eight gift card holders that can be used to send any iTunes gift card.
"From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience," said Carol Miller, executive director of new product concepts at American Greetings. "By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about."