COLUMBUS, Ohio Abbott Nutrition on Tuesday announced the introduction of three new flavors to its ZonePerfect Dark Chocolate lineup, including dark chocolate caramel pecan, dark chocolate mocha and dark chocoloate cookies n’ creme.
"Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy," stated Monica Hysell, Abbott Nutrition general manager and division vice president, healthy living.
The bars will be featured in new packaging, which features clean lines and ingredient graphics. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.
As part of the new flavor introduction, Abbott is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.
With every UPC code entered from a single bar, Abbott will donate $0.05 and for every multi-pack carton UPC code, $0.50 will be donated to the VH1 Save The Music Foundation.
The fundraising effort is part of the ZonePerfect brand's "live.create." campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop — Film Independent's 2009 Los Angeles Film Festival from June 18 - 28.