BLOOMFIELD, N.J. With a strong heritage in fielding gummy multivitamins for children, Cosrich Group was one of the first companies to market gummy vitamins for adults, introducing the line last year. Today, the company fields a comprehensive line of vitamins and supplements as flavorful gummies across its Infinity8 brand.
Cosrich will be supporting that brand position this year with a freestanding insert featuring a $1-off coupon on Feb. 22. The FSI is being released across 24 major markets. Featured on that coupon are Osteo8, a specialty vitamin: the multivitamin Vital8 and single-letter gummy vitamin Vital8 B.