SAN FRANCISCO, Calif. — Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.
"Our beauty lovers are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site," stated Julie Bornstein, EVP, chief marketing and digital officer at Sephora. "So we took what we admire as social users to the next level by developing and integrating our newest social site, Beauty Board, into our Sephora.com experience. Sephora shoppers can now share looks or hauls, and tag all of the products they used to make shopping easy for the entire beauty community. Best of all we designed Beauty Board to seamlessly connect with our clients' other social platforms, providing an informative and social shopping experience for all."
Using their current Sephora.com account information or signing up for a new account, clients will be able to create their own social accounts on Beauty Board that will allow them to upload and tag their own beauty images. They can tag the products they use, and give helpful tips on how they achieved the look.
The Beauty Board will simultaneously launch on desktop and mobile at the same time, making it easy for users to upload their photos via their mobile devices. The Beauty Board features: