CHICAGO — MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month. The beverage contains 6% alcohol by volume and features a distinct taste and crisp finish, the company said.
"There was a time when more hard cider was consumed in America than beer. Now hard cider is exploding again, but the sweetness of many current ciders can be a turn off to beer drinkers, and some of them are looking instead to spirits and crafts for variety," said David Kroll, MillerCoors VP insights and innovation. "Smith & Forge is a strong, just-sweet-enough hard cider that encourages guys to discover — or rediscover — the world of hard cider."
Smith & Forge Hard Cider is available in a 16-oz. single-serve and 4-pack cans, as well as 12-pack 12-oz. cans. MillerCoors will support Smith & Forge with a national marketing campaign, which includes multichannel activations with such media partners as ESPN, Discovery Channel and Comedy Central.