ST. LOUIS — Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII.
"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," Rob McCarthy, VP Bud Light, said. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."
The brand is partnering with NFL Hall of Famer Bruce Smith to help in getting the message out during the Big Game. Smith was pulled over in 2009 for driving under the influence. He will recount his personal story through a public service announcement that asks fans to drink responsibly by having a safe ride home after the event. Smith's PSA can be viewed by adults ages 21 years and older on Bud Light's Facebook and YouTube pages.
"No matter what team you're cheering for, the Super Bowl is a day to celebrate the game of football with family and friends," Smith said. "There are many consequences with drunk driving — you can injure yourself or impact the lives of innocent people around you. I'm fortunate to partner with the Bud Light team and share my personal story so others can learn from my experience."
Bud Light also is partnering with on-demand transportation app Uber to help provide new and existing users with safe rides. Adults can visit the Bud Light Facebook page for 48 hours between Wednesday, Jan. 29 and Friday, Jan. 31 for a chance to receive one of 4,800 promotional codes for a $25 credit to their Uber account.