ENGLEWOOD CLIFFS, N.J. — The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.
After receiving 750,000 entries from all corners of the world, Axe has selected nine recruits to represent the United States. These recruits will have the opportunity to be selected to embark on a trip to space.
More than 100 recruits from 61 countries will gather at the Kennedy Space Center in Cape Canaveral, Fla., to compete for the chance to receive one of 24 tickets to space. There they will push the boundaries of their physical and mental limits by taking part in a series of A.A.S.A. space training missions to experience what life is like as an astronaut — from floating weightless onboard a Boeing 727, to reaching zero gravity-force, to piloting a SIAI Marchetti Air Combat plane.
Since the start of the competition in January 2013, A.A.S.A. hopefuls in the United States have entered online via the Axe Apollo contest and through their local retailers. The retail partners, where fans could enter by purchasing Apollo and submitting a custom A.A.S.A. code found on product packs, include Commissary, H-E-B, Walgreens and Walmart.
The nine U.S. finalists will be entered into a random drawing to receive one of the tickets to space. The finalists who hail from all around the country include Bill Bell from West Virginia, Patrick Carney from Virginia, Jose Cook from North Carolina, Corey Fraser from Texas, Robert Katz from New Jersey, Matthew Kavka from Pennsylvania, Johnnie Moore from Hawaii, Jake Rohig from Illinois, and Stephen Spencer from Florida.
Two U.S. winners — one recruit from the AXE Apollo Space Academy and one previously selected winner from the A.A.S.A. Super Bowl competition — will embark on a mission to space as an official Axe Astronaut onboard the Space Expedition (Space XC) shuttle.