HACKETTSTOWN, N.J. Mars Snackfood announced Monday the availability of limited-edition M&M’s Strawberried Peanut Butter Chocolate Candies and Snickers Nougabot Bar to celebrate the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc.
Mars also will be rolling out a “Transformers: Revenge of the Fallen”-themed marketing campaign in support of the limited-edition products, including:
“This campaign with the iconic M&M’s brand is a great way to build even more excitement about the new installment of the ‘Transformers’ movie franchise with consumers everywhere – from the grocery store, on their computer screens and even at the racetrack,” commented LeeAnne Stables, EVP Worldwide Marketing Partnerships for Paramount Pictures.
The M&M’s Strawberried Peanut Butter Chocolate Candies feature smooth peanut butter and sweet strawberry flavor surrounded by a colorful M&M's candy shell. The M&M’s Strawberried Peanut Butter Chocolate Candies are offered in singles (1.4 oz) and medium bags (11.4 oz) and retail for $.79 and $3.49, respectively.
In addition to M&M’s, Mars’ Snickers brand is launching a limited-edition Snickers Nougabot Bar with yellow nougat and dark caramel to resemble the colorings of one of the Autobots named Bumblebee. The packaging includes images of the Bumblebee character as well as “Bits & Bytes” “Transformers: Revenge of the Fallen” movie and Snickers candy trivia. The Snickers Nougabot Bar is available nationwide in singles for $.79.