WOONSOCKET, R.I. — Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.
As reported in the Oct. 14 issue of Drug Store News, the new myWeekly Ad is a digitized circular program that creates a personalized list of offers based on the actual items an ExtraCare member historically purchases. (For an in-depth examination of CVS Caremark's personalization efforts across its entire retail operation, see the exclusive DSN special report.)
The new digitized circular, which soft-launched in mid-September, serves as the most recent example of how the retailer is personalizing the conversion of its best customers through ExtraCare.
The offers that shoppers will find within their personal digital version of the myWeekly Ad are specific to the SKU and store level, and the ads even instruct the customer where to find the items on the shelf at their local store.
CVS/pharmacy announced on Thursday that it is showcasing the new myWeekly Ad in a fun, playful way by kicking off a 360-degree marketing, advertising and social media campaign featuring three celebrities: Joan Rivers, Nick Cannon and George Hamilton. The "What's Your Deal?" campaign highlights how CVS/pharmacy is a unifying shopping destination for all of these different characters — with something for everyone, which is at the heart of myWeekly Ad.
"Our 'What's Your Deal?' campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we've created a personalized circular that is as unique as each of our customers," stated Rob Price, chief marketing officer of CVS/pharmacy. "CVS/pharmacy's myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals."
myWeekly Ad – How It Works
The weekly ad is one of the longstanding and popular ways that CVS/pharmacy delivers value to customers. Shoppers can sign up for the new myWeekly Ad experience at cvs.com/myweeklyad by using an existing ExtraCare card number and CVS.com account information. New shoppers can also register online for an ExtraCare card and/or CVS.com account if they don't already have one.
Once they sign up, users will have access to features including: