ENGLEWOOD CLIFFS, N.J. — Unilever’s Pond’s has jumped aboard the BB cream craze with its new Pond’s Luminous Finish BB+. To promote the launch, the beauty brand has teamed up with Emmy and Golden Globe Award nominated actress Connie Britton, who is star of the TV series “Nashville.”
To kick off the partnership, Britton is inviting women to enter the "Pond’s BB+BFF Sweepstakes" to celebrate the two beauty boosters women cannot live without — Pond’s BB+ and their best friend forever (BFF).
Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through Oct. 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women also can enter to win by sharing their review of Pond’s new BB+ Cream on the Pond’s Facebook page.
"We're thrilled to share our latest and greatest beauty innovation, Pond’s Luminous Finish BB+, to help women discover bright and luminous skin every day," stated Dawn Hedgepeth, director of brand building for Unilever Skincare. "We couldn't be more excited to partner with a classic beauty like Connie Britton, who also embodies today's modern woman. Connie is the ultimate multi-tasker — she does it all and looks good doing it."