Abraham Lincoln is said to once have quipped: “It's not me who can't keep a secret. It's the people I tell that can't.”
But secret-keeping in business is no joke. According to Symantec, theft and misappropriation of trade secrets, customer lists and other intellectual assets is estimated to cost U.S. businesses $250 billion annually.
Steve Jobs was known for swearing employees to secrecy about the latest gadget being developed by Apple. These days, the next version of the iPhone is not only understood before it’s released, competitors get a head start in copying its new features and functions. And after-market programmers feverishly develop add-on applications that will debut at the same moment the iPhone 6 launches.
Has the art of keeping secrets gone the way of online privacy? I personally don’t think so — what’s changed is how you keep a secret. Here are five ideas that can help companies keep a cloak of secrecy over its latest developments.
Do you have a horror story to share? Or perhaps you want to add to my list of safeguards. In either case, let me know what you think … don’t keep it a secret.
Hamacher Resource Group vice president Dave Wendland, a 20-plus-year retail industry veteran, is a popular presenter and discussion facilitator available to speak at corporate and association events on a variety of retail-related topics. HRG is a research, marketing and category management firm specializing in consumer health care at retail. Product manufacturers, healthcare distributors, retailers, technology partners and others rely on HRG for strategic and creative solutions to help build their business. Learn more at www.hamacher.com.