OAKLAND, Calif. — Revolution Foods, a company founded and run by two moms, is introducing new Meal Kits, a product the company hopes will revolutionize the convenient meal category, and as the New York Times lauds, a possible competitor to Kraft Foods' Lunchables, which has maintained a reputable share of the niche market for years.
The Meal Kits are a new and convenient way for families to eat meals that are made with natural, high-quality ingredients and no artificial colors, flavors or preservatives — whether it’s at home, school or on-the-go. The Meal Kits can be found in the refrigerated section at grocery stores across the United States.
“We’re bringing our expertise in creating great-tasting, good-for-you, kid-inspired natural food for hundreds of thousands of students each week to the grocery aisle to fill a void that parents and teachers have repeatedly voiced: the need for on-the-go meals that taste great without artificial colors, flavors or preservatives,” said Kristin Groos Richmond, cofounder and CEO of Revolution Foods. “We serve 1 million school meals per week so we know what kids like, and we know what parents want. After partnering with thousands of school kids and parents across the United States to help craft the kits, we know kids love the taste and fun of on-the-go meals and parents love the convenience, but they don’t love all the artificial ingredients. Our Meal Kits are a natural, high-quality solution.”
Each Meal Kit is packed with protein and at least 7 g of whole grains and one serving of fruit. The Meal Kits are made with real food: meat raised with no antibiotics and no added nitrites or nitrates, and real cheese from cows not treated with rBST, an artificial growth hormone, the company stated. The Meal Kits come in four varieties:
Revolution Foods Meal Kits will be available in mid-August in Safeway’s across Northern California, select H-E-B and Central Market stores in Texas and King Soopers stores across Colorado. The Meal Kits will roll out to Whole Foods Market’s across Northern California in September, and additional markets and retailers, including Target, beginning in October.
Revolution Foods landed on Inc. magazine's Inc. 5000 list for 2013 as one of the fastest growing companies in America.
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