NEW YORK — Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.
She will make her Maybelline New York debut in print and television advertising campaigns in late 2013.
Jesus joins a group of spokeswomen, which includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, Charlotte Free and Frida Gustavsson.
"Maybelline New York is delighted to have Daniela with us, representing the positive spirit, cosmopolitan energy and fashion edge of the brand," stated Damien Bertrand, global brand president of Maybelline New York.
Born in La Paz, Mexico, Jesus was discovered and signed to Major Model Management in 2005 after participating in her country's national beauty pageant, Nuestra Belleza Mexico. Since then, she has walked the runway for Jean Paul Gaultier, Giambattista Valli, Vivienne Westwood, Marchesa, Mara Hoffman, Betsey Johnson, and Alexandre Vauthier, among others. She has been featured in advertising campaigns for Emporio Armani, Victoria's Secret, Ralph Lauren Fragrances and Guess.