TREVOSE, Pa. — Monistat, an over-the-counter vaginal yeast infection treatment, announced this week a partnership with women's underwear and lingerie brand Hanky Panky to help boost women's confidence when diagnosed with a yeast infection.
Through the partnership, Monistat is offering the chance for women to win Hanky Panky panties through the Sexy Self Panty Giveaway. Now through November 30, a daily winner will be selected from entries on www.monistat.com.
“Though the Monistat and Hanky Panky brands are seemingly different, both are rooted in the notion that women deserve to feel confident and sexy regardless of what’s happening with their bodies,” said Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, LLC, parent company of Monistat. “In a recent survey we conducted, we found that when women have vaginal yeast infections, they aren’t simply uncomfortable — they actually don’t feel like themselves. A great metaphor for this is a woman’s choice of underwear. If a woman is suffering, she gravitates toward ‘granny panties,’ but when she’s yeast infection-free, she opts for sexier panties. Women should feel confident no matter what. And if there’s one brand that helps women feel great about themselves it’s Hanky Panky, so we’re thrilled to partner with them on this effort.”
Hanky Panky was created with the mindset that women deserve underwear that makes them feel feminine and that not only fits, but also flatters, the company stated. At the time of the company’s founding in 1977, thongs were thought to be too racy to be sold in stores, and discussing them was borderline taboo. Thirty-five years later, Hanky Panky has amassed a dedicated following of loyalists who swear by the brand for its comfortable lingerie.
“Every woman deserves to feel sexy, inside and out,” said JD Breen, glam guru for Hanky Panky. ”At Hanky Panky, we put our heart and soul into creating cute, flirty underwear for women to enjoy every day, and we’ve been doing it for more than 30 years. It makes sense we’d partner with Monistat since we’re working toward the same goal — empowering women to feel in control, confident and sexy.”
“Monistat’s mission is to help women get back to feeling like themselves — and into their sexy Hanky Panky underwear — by treating vaginal yeast infections efficiently with our over-the-counter products,” Moyer continued. “In fact, Monistat is proven to be just as effective as the leading prescription. We know that yeast infections aren’t pretty, but Monistat can help women feel like themselves again.”
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