NEW YORK — La Roche-Posay announced today that it has partnered with Ulta Beauty to take its mission of spreading awareness about the importance of sun safety to the next level. From now through July 18, Ulta Beauty locations across the country will be hosting free skin checks, performed by certified dermatologists, as part of La Roche-Posay’s SOS – Save Our Skin campaign.
After successfully launching its clinically proven skin care line in Ulta Beauty in 2012, La Roche-Posay is now collaborating with the retailer for its SOS sun safety initiative. Through this partnership, La Roche-Posay will be able to connect with new consumers and fans to educate them on various sun safety measures, including having regular skin checks.
“This partnership with Ulta is a fantastic opportunity to expand the reach of our SOS program,” says Angela Bennett, VP La Roche-Posay. “Our goal is to spread awareness about the importance of skin checks in preventing skin cancer, and by working with Ulta, we’re able to reach people all over the country.”
As a leader in advanced UVA protection formulation research and innovation for over 15 years and creator of the Anthelios sunscreens, La Roche-Posay is dedicated to not only spreading knowledge to the public about sun safety but actually enacting behavioral changes as well. Through its annual SOS – Save Our Skin campaign, the recipient of the Journal of Drugs in Dermatology's 2013 Corporate Social Responsibility Award, La Roche-Posay spearheads various initiatives to inform the public and show how they can incorporate sun protection into their daily routines.
“We’re very excited to lend our support to La Roche-Posay in their effort to spread awareness about sun safety,” says Janet Taake, SVP merchandising for Ulta. “As a beauty destination that takes pride in its strong service model, Ulta Beauty is proud to partner with La Roche-Posay, a brand known for its dermatological heritage, to offer free skin checks at select stores this summer."
Free skin checks will be offered at the following ULTA Beauty locations:
In addition to La Roche-Posay sun protection products, Ulta Beauty carries more products in the La Roche-Posay line, including its anti-aging, acne, dry and sensitive skincare systems.