NEW YORK — Kao USA has announced that the John Frieda Sheer Blonde team designated June as Blonde Appreciation Month — a time to celebrate what sets blondes apart and equip them with expert care they need to preserve their hair shade — and is now celebrating the culmination of Blonde Appreciation Month with an exclusive art installation at the Time Warner Center.
Actress and singer Megan Hilty unveiled the installation on June 27, revealing her own personal photos that reflect her interpretation of blonde, and showing the world what blonde looks like to her. The art installation features a curated selection of images submitted by women across the country showcasing their visions of what it means to be blonde.
“It’s been so amazing to see what ‘blonde’ means to such a wide range of women,” Hilty explained. “What we all have in common is that our color really defines who we are—we think of ourselves as blondes first and foremost.”
To keep her first-day blonde color for Blonde Appreciation Month and beyond, Hilty uses John Frieda Sheer Blonde Everlasting Blonde shampoo and conditioner, infused with safflower oil and bergamot extract. Formulated to protect the tones that keep blonde color pure, the duo prevents brassiness and fading to help maintain fresh color for up to 10 weeks. The duo also maximizes the brightness and radiance of blonde color while promoting soft texture.