STAMFORD, Conn. — Nestlé Waters North America last week nationally launched Resource Natural Spring Water, a domestically sourced premium still-water brand with naturally occurring electrolytes. It is a sustainably sourced natural spring water from carefully selected sources, packaged in a bottle made with 50% recycled plastic that is 100% recyclable.
"We're thrilled to officially celebrate the national launch of Resource, a healthful, all-natural beverage that is also mindful of the environment," says Larry Cooper, group marketing manager for Resource. "Our 'Electrolytenment' communication campaign leads consumers along a path of discovery to a lifestyle of well-being by highlighting the brand's differentiating product benefits." The campaign includes lifestyle magazines and digital outlets, media integration with reality TV show, "Project Runway," along with health and wellness partnerships.
Resource is available in 700mL and 1L sizes at grocery, convenience, natural food and pharmacy retailers nationwide.
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