WINTER PARK, Fla. — Cosmetic Promotions has announced the addition of a new college program for those manufacturers interested in targeting the teen market.
Via the program, select manufacturers can include their samples and/or coupons in a bag that will be hung on female dorm room doors at eight colleges with a high concentration of Walgreens, CVS and Rite Aid stores within five miles of campus. The program closes on June 7, and it is limited to the first five vendors with qualifying samples, the company stated.
Cosmetic Promotions knows teens through its experience over the past five years designing and managing Rite Aid's "Glam Camp" teen marketing program. The program started with a "Back to School" magazine spread and, over the years, evolved to add a partnership with Seventeen magazine, a website, an annual gift-with-purchase promotion and a national Model Search — providing more than 53 million impressions (at less than a penny each) this past fall.
According to the 2012 Harris Poll YouthPulse study, the more than 23 million teens in the United States spend (or help their parents spend) more than $210 billion annually. Most retailers are looking for ways to engage the teen shopper, but getting teens' attention — and getting them into the store — can prove challenging, the company stated.