HAYWARD, Calif. — Prince of Peace Enterprises on Wednesday announced that its Tiger Balm brand is a premier sponsor of the Avon Walk for Breast Cancer Chicago, taking place June 1 to 2. The 2-day Walk travels from Soldier Field to Horner Park and back again.
“This marks our second year of uniting with the people of Chicago in our collective fight against a terrible disease,” stated Kenneth Yeung, president of Prince of Peace Enterprises. “We were privileged to support the 2012 event that raised $6.3 million to advance access to care and finding a cure for breast cancer and awareness for this worthwhile cause, and we look forward to continuing to support this event this year.”
As part of its sponsorship, Tiger Balm U.S. will distribute free samples of Tiger Balm Ultra Strength Ointment from its tent at the Avon Wellness Village on the first day of the Walk.
Tiger Balm U.S. is also sponsoring two other Avon Walk for Breast Cancer events in 2013 in San Francisco (Sept. 28 to 29) and New York (Oct. 19 to 20).
In addition to sponsoring key local events, Prince of Peace is promoting the Avon Walk message on a national level by including Avon stickers on the packaging of Tiger Balm Neck & Shoulder Rub.