PLANO, Texas — In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.
"After 120 years, we knew it was the right time for the Cracker Jack brand to modernize to really suit the changing snacking preferences among our biggest fans, while still remaining true to our nostalgic roots," said David Skena, vice president of marketing, Frito-Lay. "By offering improved prizes, more peanuts and delicious new flavors, we're giving our fans a new and improved product experience that still celebrates what they've loved about Cracker Jack snacks all these years."
The new and exciting modifications being made to Cracker Jack snacks include:
Earlier this month, Frito-Lay launched a new brand called Cracker Jack'D snacks, which was developed specifically to fit the on-the-go lifestyle of today's young men. Cracker Jack'D is an independent, stand-alone brand developed specifically for millennial male consumers with a collection of intense flavors developed to meet their unique tastes.
The delicious blend of caramel-coated popcorn and peanuts known today as Cracker Jack snacks was first introduced in 1893 by F.W. Ruechkheim at the World's Columbian Exposition, Chicago's first world's fair. Since its introduction, enough Cracker Jack product has been sold to stack end-to-end more than 63 times around the world.
The new Cracker Jack products, Cracker Jack Butter Toffee Popcorn Snack (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), Cracker Jack Kettle Corn Popcorn Snack (3 oz. MSRP $1.49) and Cracker Jack Original Caramel Coated Popcorn and Peanut snacks with "More Nuts" (4 oz. SRP $1.49, 8.5 oz. SRP $2.29), will be available nationwide wherever Cracker Jack brands are sold.