ENGLEWOOD CLIFFS, N.J. — Unilever’s new Vaseline Spray & Go Moisturizer, which is a continuous 360-degree, fast-absorbing spray, has created a campaign featuring celebrity Nia Vardalos.
Vardalos, a celebrity mom and author of Instant Mom, is perhaps best known for her role in the movie “My Big Fat Greek Wedding." She will appear in a video series where she lends her witty humor and shares time-saving beauty and fashion tips for getting dressed fast with other busy moms.
The “Max the Morning” campaign lives at MaxtheMorning.com and on CafeMom, an online destination and community for moms, and will run through August. Through the campaign, moms have access to tips and advice.
“We’re so excited to be able to help moms speed up their morning routines and get dressed faster with the category-changing technology in Vaseline Spray & Go Moisturizer,” stated Dawn Hedgepeth, Unilever U.S. skin director. “We know how time-starved moms are, especially in the morning, and are glad that through our partnership with CafeMom and Nia Vardalos, we can enable moms to come together to share tips and time-saving solutions.”
The Vaseline Spray & Go Moisturizer line includes three variants: Vaseline Spray & Go Moisturizer Total Moisture, Vaseline Spray & Go Moisturizer Aloe Fresh and Vaseline Spray & Go Moisturizer Cocoa Radiant. The suggested retail price is $7.99 each.