NEW YORK — Just in time for summer, Ouidad is set to launch its new line of Color Sense products designed to preserve and protect hair color from fading caused by sun exposure and other environmental factors that can damage hair.
The Color Sense trio included a shampoo and conditioner with a proprietary Color Lock complex, as well as the Shine Booster Color Extender treatment, which nourishes, shields, enhances vibrancy and extends the life of color, according to the company.
The Color Sense Collection gently removes mineral deposits and product build-up that can lead to premature stripping of color. In addition, each product has a variety of benefits for hair.
The Color Preserving Shampoo comes with a suggested retail price of $20 for an 8.5 fl. oz. bottle. The Color Preserving Conditioner comes with a SRP of $22 for 8.5 fl. oz. The Shine Boosting Color Extender has a SRP of $26 for a 5 fl. oz. bottle.
The Ouidad Color Sense Collection is available at Ouidad.com, Ouidad Flagship, certified salons and Ulta.
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