NEW YORK — Vichy Laboratories, in conjunction with the kickoff for National Women's Health Week, today announced the launch of new additions of skin care products for 50-something women designed to address the signs of hormonal aging.
Realizing the skin changes women go through during hormonal aging are extremely complex and intense, Vichy Laboratoires developed the Neovadiol collection, a line boasting luxurious formulas specially designed to address all signs of hormonal aging, in consultation with experts, such as dermatologists, obstetricians, gynecologists and psychologists, the company stated. And now the Neovadiol line has new products to help women combat wrinkles and other signs of hormonal aging.
New products in the Neovadiol line include new Neovadiol Gf Eye & Lip Contours and Neovadiol Lumiere BB Cream. These products complete the Neovadiol range, which already includes Neovadiol Gf Day and Night Cream ($55.00, 50ml), specially formulated to address the areas most affected by hormonal aging: the jawline, neck and cheeks.
New Neovadiol Gf Eye & Lip Contours ($47.00 for 15ml) is a new formula specially designed to address the fragile skin around both the eyes and lips. Scientists at Vichy discovered the delicate skin around the eyes and lips ages similarly due to hormonal changes and needs to be treated in a similar manner. Creases around these areas are visibly smoother, and skin is visibly plumped and tightened. The innovative cooling applicator adapts itself precisely to the contours around the eyes and lips to facilitate maximum absorption, while producing a soothing and refreshing sensation.
New Neovadiol Lumiere BB Cream ($42.00, 40ml) is a BB cream specially designed for the woman going through hormonal aging. It illuminates and visibly resculpts skin in one step with Vichy's most advanced anti-aging technology. The pigmented cream, formulated with mother of pearl and other mineral pigments, benefits skin in six ways: densifies, resculpts, smoothes, nourishes, evens and illuminates skin. Lumiere is available in one universal shade that enhances any complexion.
During hormonal changes, the process of skin aging is accelerated. Dr. Rebecca Brightman, OBGYN: MD, FACOG, Vichy's Expert on Women's Health, explains, "Hormonal alterations can affect almost every organ system in the body — and that includes skin. There is a loss of subcutaneous fat and a decrease in skin collagen production, and as a result, skin loses its elasticity, causing fine lines, wrinkles and a sagging jawline."
New Vichy Neovadiol Gf Eye & Lip Contours and Lumiere BB Cream, along with the existing Neovadiol collection, is available nationwide at select Walgreens, CVS/pharmacy, Duane Reade and ULTA stores.
National Women's Health Week is a week-long health observance coordinated by the U.S. Department of Health and Human Services in an effort to promote the importance of women's health, empowering women to make their health a priority.
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