CHICAGO — Ethnic hair care brand African Pride Hair Care has announced that it is setting out across the country to talk beauty through a grassroots campaign, titled “The Ultimate Beauty Social” National Tour.
Visiting major cities, the tour is bringing together beauty and lifestyle influencers in the country. Each social serves as a platform for conversation surrounding hair by facilitating a dinner where beauty bloggers, media professionals, beauty retailers and beauty influencers gather to discuss beauty secrets and techniques.
The Ultimate Beauty Social in Chicago, which marks the tour's third stop, will be held May 17 at a “private location.”
African Pride's Family of Brands consist of African Pride Olive and Shea Miracle formulas, Dream Kids Olive Hair Care and Back to Natural Hair Care Products.