Among non-users of retail apps, 46% indicated they would be likely to download an app in the future, according to a recent online survey of more than 600 AccentHealth viewers. Similar to current reasons for usage, discounts and coupon access are likely to drive future app usage for as many as 77% of non-users.
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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.