NEW YORK — In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to LorealGetNoticed.com for the chance to be named the next "face" of L'Oréal Paris.
Throughout the duration of the six-week contest, one lucky winner per week will have their photographed look featured in L'Oréal Paris' Shocking Extensions Telescopic Mascara online campaign. The six weekly winners also will receive a year's supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize. One grand prize winner will receive an all-expense paid trip to New York City to be photographed by a notable celebrity photographer and featured in a national print advertisement. Additionally, the grand prize winner will receive a five-year supply of L'Oréal Paris cosmetics. The grand prize winner will be chosen by a panel of top beauty experts, including L'Oréal Paris Consulting Makeup Artist, Billy B.
"Telescopic Mascara delivers the bold look of extensions in a mascara to deliver a dramatic and shocking look," says Billy B. "It's going to be really fun to see all of the diverse and captivating beauty looks submitted for L'Oréal Paris' #GetNoticed contest and campaign — I'm thrilled to be a part of it all."
While judges will be on the lookout for shocking lashes and beautiful, on-trend makeup looks, it's important that photos convey attributes like confidence, composure, drive, energy and charisma — all qualities possessed by L'Oréal Paris' diverse set of brand ambassadors.
Entrants can follow the below tips to ensure they are taking, selecting and uploading their most shocking, get-noticed beauty look:
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