ORCHARD PARK, N.Y. — Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.
“Finding the right way to deal with acne can be complicated, and consumers — both moms and teens — are looking for simple solutions for prevention and treatment,” said Jean Legros, head of marketing, sales and customer service for the Mentholatum Co., Oxy parent company. “A clear and concise understanding of a product’s benefits is a crucial step in the process. And Oxy is going beyond the category conventions with streamlined new products that are strong, effective and easy to understand.”
The new Oxy portfolio will consist of two distinct lines grouped by active ingredients designed to either kill acne bacteria or provide maintenance for acne-prone skin.
To treat acne flare-ups and eliminate acne bacteria, Oxy introduced Maximum Action with Benzoyl Peroxide. The range includes:
Oxy Maximum Action Advanced Face Wash;
Oxy Maximum Action Treatment Pads;
Oxy Maximum Action Spot Treatment;
Oxy Maximum Action Tinted Spot Treatment; and
Oxy Maximum Action Sensitive Face Wash.
For everyday maintenance to treat acne-prone skin and help prevent breakouts, Oxy launched Daily Defense with Salicylic Acid. The Daily Defense line includes:
Oxy Daily Defense Face Wash;
Oxy Daily Defense Facial Cleanser;
Oxy Daily Defense Exfoliating Face Scrub;
Oxy Daily Defense Sensitive Cleansing Pads;
Oxy Daily Defense Cleansing Pads;
Oxy Daily Defense Exfoliating Body Scrub; and
Oxy Daily Defense Hydrating Body Wash.
Both Benzoyl Peroxide and Salicylic Acid are endorsed by the American Academy of Dermatology and are recommended widely by dermatologists for being two of the most effective ingredients available for treating acne.
“With so many over-the-counter choices available, one of the most common questions I get from patients is, 'how do I know which acne product is right for me?'” said dermatologist Erin Welch. “It’s clear that Oxy has been listening to teens and moms because the new lines not only provide the most effective anti-acne products now available, but also cut through a cluttered and complicated category in a way that’s simple, streamlined and highly intuitive.”
Oxy products will be available in supermarkets, mass channels and drug stores beginning March 2013 and will retail for between $4.50 and $6.99 per product.