While pharmacists are reported as the primary source of information on OTCs, doctors are the ‘go-to’ on vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Two-in-5 survey participants reported that they were primarily given information about their supplements from their doctor, followed by 28% who received that information from a friend or relative, and 18% who researched their supplements online.
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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.