EL PASO, Texas — Vidal Sassoon has launched a new line of hair styling tools, the company announced last week.
The new line of Vidal Sassoon Pro Series hair tools offers innovative technology and was designed with precision so that women can easily achieve the look they want in order to project their best self. This line consists of a variety of styling tools that help protect color, smooth hair without frizz and add volume with shine.
The new Vidal Sassoon Pro Series includes:
Color Last Dryer: Keep color vibrant longer with the new Color Last dryer. The ceramic honeycomb heater coupled with Ionic technology produces far-infrared rays that dry hair from the inside out, while ions seal cuticles and lock in color. Pair this dryer with the Vidal Sassoon Pro Series Color protect spray and maintain color for up to 48 washes. This hair dryer also features two heat and speed settings for styling flexibility, a cold shot button that releases cool air to set the style, a concentrator attachment for the precise Vidal Sassoon loo, and a diffuser attachment for curls and waves. The Color Last Dryer retails for $39.99.
Tourmaline Ceramic Dryer: For smooth, manageable, frizz-free hair with brilliant shine, the new VS Pro Series Dryer is the way to go. This Dryer features Tourmaline Ceramic technology, three heat- and two speed-levels, a cold shot button and a concentrator attachment for precise styling. The Tourmaline Ceramic Dryer retails for $29.99.
1-in. Extra Long Straightener: Long hair is always in. However, the longer the hair, the longer it takes to style. The new Vidal Sassoon Extra Long Plated Straightener provides greater surface coverage for faster styling. This straightener has tourmaline ceramic technology for smooth, frizz-free results, a digital temperature display for precise styling, fast heat-up, instant heat recovery and auto shut off. The 1-in. Extra Long Straightener retails for $34.99.
1 ½-in. Mirror Straightener: Patented mirror housing design allows for quick and easy viewing to ensure all hair is straightened to perfection. This straightener has tourmaline ceramic technology for smooth, frizz-free results, a digital temperature display for precise styling, fast heat-up, instant heat recovery, auto shut off, dual voltage and a locking switch for easy storage. The 1 ½-in. Mirror Straightener retails for $29.99.
1-in. Vibrating Digital Straightener: Never snag or pull hair while straightening again with the new Vibrating Plate Straightener by Vidal Sassoon Pro Series. Vibration technology provides a smooth glide every time, which causes less breakage in the hair. This straightener has tourmaline ceramic technology for smooth, frizz-free results, a digital temperature display for precise styling, fast heat-up, instant heat recovery and auto shut off. The 1-in. Vibrating Digital Straightener retails for $39.99.
1-in. & 1 ¼-in. Curling Irons: Curls continue to be a top trend this year in hair. Vidal Sassoon Pro Series is offering two slim and sleek irons; a 1-in. barrel for medium curls and a 1 1/4-in. barrel for loose curls and waves. These curling irons have tourmaline ceramic technology for frizz free bouncy curls, precise LED digital temperature display, 30-second fast heat-up, automatic shut-off, and a tangle-free swivel cord. The 1-in. & 1 ¼-in. curling Irons both retail for $21.99.
Flipperless Tapered Iron: Natural-looking curls are best achieved with tapered irons. This iron gives you an irregular curl that looks more natural and without any kinks because of its flipperless design. This iron has Tourmaline Ceramic technology for frizz-free curls, precise LED digital temperature display, 30-second heat-up, automatic shut-off, a tangle-free swivel cord and a heat protective glove. The Flipperless Tapered Iron retails for $24.99.
3-in-1 Waver: One tool, three styles! Create natural, defined or tousled waves by simply adjusting the interchangeable barrel to the setting you want. This 3-in-1 waver has tourmaline ceramic technology for frizz-free waves, multiple heat settings, dual voltage and a locking switch for easy storage. The 3-in-1 Waver retails for $39.99.
Carbon+Keratin Brush Collection: Keep that long-lasting straight look longer with less frizz and more protection. The carbon bristles absorb and distribute safe levels of heat evenly, preventing burned or damaged hair. Carbon fibers polish hair for a fine finish and provide an anti-static solution to hair styling. Keratin helps smooth, straighten and eliminate frizz. Three barrel sizes and a universal paddle offer the perfect styling solution for any hair length. The Carbon+Keratin Collection retails for $9.99 to $15.99.
Titanium Ionic Brush Collection: Give hair a boost of soft volume with the Titanium Ionic Brush Collection. Titanium plated heads help reduce dry time while Ions maintain moisture for light, soft waves or curls. The exclusive in-house handle design with a rubberized finish provides a comfortable grip while styling. The Titanium Ionic Collection retails for $7.99.
Ionic Brush ‘N Clip Collection: Ion-infused bristles reduce dry time, minimize appearance of fly-aways and promote softness creating a healthy shine to your hair. The clips included in the handle and as bonus have tiny teeth to secure hair in place while styling. The Ionic Brush ‘N Clip Collection retails for $6.99 to $7.99.
Sure Grip Clix: The patented design of Sure Grip Clix snaps tight to secure hair in place for an all-day hold. For a walk on the wild side, try animal print or bright colors. Looking for a more subtle hold? Clix in neutral colors are the perfect fit every time! Also available in large size. The Sure Grip Clix Collection retails for $3.49 to $3.99.
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